Remember when ghost kitchens were the future of food? Yeah, us too. But here’s the thing: while most of those virtual brands have quietly faded away, the need for a smart digital strategy hasn’t gone anywhere; it’s actually become more critical than ever.
In this episode, Brandon and Kristen sit down with Maxx Freedman, founder of Spice, a growth and marketing agency that’s helping restaurants win in today’s digital landscape. Maxx pulls back the curtain on what restaurant owners are actually asking for right now (spoiler: it’s not what you think), what they really need to succeed, and how the game has completely changed since the ghost kitchen gold rush.
Whether you’re in the industry or just fascinated by how restaurants survive and thrive, this conversation is packed with insights you won’t want to miss.
