This case study originally appeared on Samsung’s Food & Beverage Insights.
The Challenge
Buona Beef, the family-owned and operated Italian beef restaurant, was keen to respond to customers’ changing technological needs to drive business growth and address supply chain issues and labor shortages. The company needed compact, stylish, and customizable solutions that would help improve the customer experience and drive loyalty. In 2021, the company embarked on a digital transformation strategy, looking to add more convenient technology to its various locations in Illinois, including self-service kiosks and menu displays to make for easy ordering.
The Solution
Samsung Kiosks offered a two-fold solution for Buona Beef as a way to address labor shortages and improve the customer experience. Deployed at Buona Beef’s 27 locations, customers can seamlessly interact with the self-service kiosk in the same way they would a cashier. Using Bite, a leading digital ordering software, the kiosks put customers in control of their orders and enable users to browse menus and discover new items. Operationally, Samsung Kiosks and Samsung’s digital menu boards let Buona Beef streamline services, showcase products, run promotions, share its brand story, and enable rapid menu updates across all of the locations.
