For nearly 50 years, a famous West Coast chain has served tasty, fresh sandwiches for customers in more than 200 locations across five states. The restaurants are known for delivering quality ingredients, generous portions, and bold flavors.
The Challenge
Recent increased consumer demand for convenience has put pressure on their leadership to reevaluate their traditional service model, resulting in the company’s embrace of technology to modernize the brand and make their business more accessible and efficient. To do so, self-service kiosks needed to be evaluated. When switching to a model that included self-service kiosks, the business needed to utilize software that was already integrated with their existing tech stack to ensure a seamless transition and avoid further complicating their operations.
The Solution
The restaurant chose Bite for its industry-leading kiosk software. The product is well-designed, scalable, and the system is stable. Bite’s technology leverages a unique machine-learning algorithm that learns from aggregate data. The algorithm provides guests with intelligent menu recommendations based on combinations of items that guests typically order.
The Results
- 37% of customers utilize the kiosks for ordering, resulting in higher average checks.
- Kiosks lowered food costs, saving the restaurant thousands over the course of the year.
- Implementing kiosks greatly improved order accuracy, eliminating unnecessary food waste.
- The average check size increased versus cashier sales, positively impacting the chain’s bottom line.
- With customer orders being placed via the kiosk, speed line efficiency was maximized.
“In a lot of cases, the kiosk is really the
customer’s first digital impression of our brand.
It’s incredibly important to us that customers
have a good personal experience when they
first touch the kiosk, because it’s in that moment
that they begin to build a relationship with the
brand,” — VP of IT of West Coast Sandwich Chain
